Client case
Create Structure - fundraising campaign for refugees
Better Shelter is a socially responsible company whose mission is to improve the lives of people forced to flee by providing cost-effective shelter and a dignified life away from home.
The assignment
Better Shelter needed a campaign site, createstructure.org, for a fundraising campaign they were running for the U.S. market. They wanted to target donors more directly and came to Limetta with a request to build a modern, attractive and high-converting website.
The goal was to quickly convey the value of Better Shelter's products and create an easy path to monthly donations, as well as one-time donations. The website also needed to be optimized for search engines (SEO) and easy to manage.
How we approached it
Using Better Shelter's graphic guidelines we built a smooth and easy-to-manage website with a strong focus on both communicating the message and converting visitors into monthly donors.
Technology choice
The donations would be routed through a third-party tool that would seamlessly integrate with the website. To both achieve that and give editors an easy tool for managing their content, the choice fell on Umbraco and its affordable cloud solution, Umbraco Cloud. An easy-to-use system that gives editors an intuitive overview of their content.
The result
Better Shelter and we focused on quickly launching a campaign site with a clear message and conversion-focused features. We achieved this with the help of a clear structure, graphic design and an easy-to-navigate menu. With a pleasant design, we created a welcoming, conversion-focused experience.
See the result here createstructure.org
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