Client case
Svenska Hem, redesign of e-commerce in Umbraco CMS
Svenska Hem had a four-year-old website that felt old and outdated, with small images and unclear navigation. In addition, there was no way to manage the products in a flexible and straightforward way. There was a strong need to strengthen the brand, both internally for affiliated stores and externally to consumers
We created a website that both inspires purchases and encourages users to visit the stores, which are known for their knowledgeable and service-oriented sales staff
The assignment included:
Concept, design, development in Umbraco
Our solution
We have focused on showcasing lifestyle images, photos of a complete room set, and on top of these marking the products that appear in the image to provide entry points to the furniture.
It is also central that the stores are easily accessible to users; each store also has the option to write its own presentation.
An intuitive checkout flow has been designed where you can choose free pickup in the selected store, pay with DIBS, or pay in installments with the re:member card.
Checklist
- Inspirational room images that give a feeling of "I want to buy the whole furniture set"
- Integrate inspiration and product
- Serve as product guidance
- Simple and pared-back design without distracting elements
- Give visitors nice interior design tips
The result
The new modern design has strengthened Svenska Hem's brand and market position as a supplier of eco-labelled, high-quality furniture.
The website is user-friendly, easy to navigate and has a clear focus on inspiration and intuitive e-commerce integrations. Umbraco CMS, as an editorial tool with customized editorial workflows, simplifies the editors' daily work while enabling them to successfully communicate on the new website.
Svenska Hem has also, with the PIM solution (Product Information Management), streamlined the workflow, eliminated unnecessary duplicate work and can thereby always keep the product information up to date.
The furniture retailers now see their store page on svenskahem.se as their own website, which increases the sense of belonging within the chain. The store page also serves as an important gateway to the affiliated stores' own e-commerce solutions.
