Cervera, e-commerce with PIM in Episerver

Our solution

The platform and visual communication are built on the idea of offering the user a "smorgasbord" that inspires and creates an "I want it" feeling. Cervera.se should be a website where the content is used by store staff while at the same time providing inspiration and information to customers. A concept that results in more returning visitors and, not least, increased sales.

Customer's requirements list

• Clearer interface design
• Super-simple navigation
• Large inspiring product images
• Large inspiring background
• Banners with 'hotspots'
• Simple and effective search function

The new digital platform was successfully launched on 5 November 2012 and quickly resulted in increased traffic and higher sales across both mobile and other devices.

The website has a new, simpler and easy-to-navigate structure that guides the visitor through the entire purchasing process. Cervera.se has also been very positively received by both suppliers and customers.

The technical solution consists of EPiServer and Limetta's own Live Search and PIM system (Product Information Management).

The purchase flow was rebuilt to be simpler and clearer and was expanded with Klarna Invoice and Klarna Account so that customers can choose their preferred payment method.

Cervera already had Limetta's product management system Limetta PIM but it was upgraded to the latest version and a bespoke workflow was developed specifically for Cervera. 

The new workflow eliminated duplicate work that was previously required to maintain the information in two systems. The solution also included more and better automated imports/exports that remove unnecessary manual intervention Up-to-date information from business and store systems makes it possible to make qualitative decisions about what should be presented on the website - and with more accurate information the customer who shops online feels greater confidence in their purchase

Cervera offers a wide range of carefully selected quality and design products for cooking, serving and decoration in an inspiring environment where service and expertise add value for its customers. The Cervera chain has 68 stores, including 18 franchisees and an e-commerce operation. The group also includes NK Glas, Porslin & Kök with two stores