Client case
IL Recycling, website redesign on Episerver
IL Recycling wanted help making their website reflect the same graphic expression as their other marketing. They also needed a simplified workflow for the editors and we developed the website in Episerver. The assignment included: Strategy, concept, design, graphic manual, copy, development in Episerver
Challenge
The existing website was partly illogical and the structure represented their organization rather than an easy-to-overview and usable site. Menu headings and texts were unnecessarily complicated and long and needed to be tightened and simplified.
Objectives
The client had clear objectives for the website:
- To transform the homepage into a fresh, clear, easily accessible, easy-to-navigate and interactive communication channel internally and for the target audiences.
- To position the website as a strong vehicle for the brand, connected to core values and a sustainability perspective.
- To increase the website's effectiveness in its relationship with target groups, especially existing customers.
Strategy and concept
We formulated a strategy and a concept that describe which parts of the brand should be highlighted and in what way.
We also identified the purpose and benefits of the website, and some of the most important points were:
- Accessible; IL Recycling should be perceived as accessible for questions and services related to recycling. It should be easy to find a customer service phone number, to quickly email questions and to become a customer directly
- Clear; Visitors should be able to easily and quickly understand the services available and find relevant information for the correct market area
- Structured; With a clear and logical information structure, the user can find what they are looking for in the form of organised services with examples of relevant client projects, and an easy-to-navigate press room with current news or documents for download.
Results
IL Recycling collaborated with a skilled photographer who created a distinctive photographic style where materials and products are shown very beautifully and appealingly. We built on that photographic style together with their icon language.
With a complementary color palette, typography, graphics and layout, we created a modern, sleek and pleasant website with the information in focus.
Guideline for editorial work
We helped the client develop an approach for how the teaser area should be used to achieve maximum impact and be as clear as possible.
With the help of a manual integrated into Episerver, we were able to significantly simplify the editorial work. The teaser boxes are also dynamic and easy to move around because the content adapts to the current width.
About IL Recycling
IL Recycling is a recycling company with nationwide operations in Sweden and at several locations in Poland. They have just over 700 employees with expertise covering the entire recycling process, from analysis, collection and transport of waste streams to sorting, processing and delivery of recycled raw materials to industry.
