Client case
Medley - responsive website with a user focus on Umbraco
The assignment was to develop a new responsive website for fitness, bathing and swimming for Medley's facilities across Sweden. We placed strong emphasis on usability and design to meet users' expectations and to reflect Medley's desired brand positioning.
The assignment
Medley faced a major challenge in separating central information from local information at each facility. Previously, visitors found it difficult to find opening hours, prices and offerings. We focused on interaction and structure to truly simplify things for users.
Another goal was to offer richer content, both in text form and with motion content. The project involved all of Limetta's areas of expertise, from concept, UX, design and copy to web development in Umbraco, as well as integrations with business systems for e-commerce
We restructured Medley's booking module, which contained many different categories. The module was built in Angular.
About Medley
Medley Holding AB operates, through its subsidiary Medley AB, 35 swimming and wellness facilities throughout Sweden on behalf of municipalities. Medley's vision is to become the natural choice for active recreation on land and in water for everyone regardless of age. Medley is also Sweden's single largest private operator of swimming schools, operating both privately and on behalf of municipalities.
