Case
A modern and improved experience for Copiax e-commerce
Copiax came to us because they wanted to strengthen the online user experience with a renewed and improved e-commerce solution. After a successful initial collaboration, the work has continued across several projects and most recently CopiApp, which is an extension of the website, has received a new improved version with more smart features
The brief
The goal was to create an improved user experience for Copiax.se. The assignment included giving the existing site a new visual interface and merging two websites into one, where, among other things, the webshop would be refreshed. Many of the existing pages needed a light touch-up, while others needed to be redesigned completely. The task therefore became to design a few selected template pages and specific components as complements.
How we approached it
With the help of the client's thorough preparatory work we had a good starting point when the project began. An initial workshop set goals and needs that gave us direction on where we stood and where we were going. Through ongoing meetings we continuously reviewed wireframes and design directions to ensure we achieved the goals.
Copiax wanted the new design to reflect them as the personal and service-oriented company they are. They wanted visitors to leave with a good feeling and for the layout to be clean, neat and simple to help the user find what they need.
Key words
- Modern
- Personal and professional
- Service-minded
Objectives
- Clean, neat and simple layout to help users find what they need
- Strengthen the brand with a modern interface and clearer packaging
- An attractive and responsive site that meets the customer's needs and creates demand
- More satisfied visitors and returning customers with the user experience at the center
- Strengthen the website's position as one of Copiax's most important sales channels
Solution
With the help of smart solutions and an attractive, conversion-optimised interface, we have strengthened the website's position as one of Copiax's most important sales channels. The result is a mobile-optimised, modern e-commerce site with improved flows, structures and navigation that promote a positive user experience.
The menus on the existing site were inconsistent and varied across different pages. For example, product categories could not be accessed from all pages on the site, which made it difficult for users to find the right items. In the new design, product categories have been given a prioritized placement.
There was a need for a clearer and more visually appealing presentation of the offering. A content block that both packages and highlights Copiax's customer benefits (USPs) was therefore developed. Some related pages have been merged for a more natural flow and placement of features.
A more welcoming, streamlined homepage displays the range and offerings more clearly. Among other things, the campaign blocks that were previously in a product carousel have been given a new look and a more prominent placement at the top of the page
Design
Based on the existing graphic profile, we developed an interface design and a visual style for the website. We also created a unified look for promos and banners. The typography has been revised to be more legible and pleasant.
Clickable elements were designed so that users intuitively understand which parts are interactive. Product cards and product listings received a more cohesive appearance with improved structure.
"CopiApp" – new version with smart features
CopiApp is an extension of the Copiax website and a pocket-sized e-commerce platform. The idea is that it should be a help in everyday life for its users. The app existed before but needed improvements. As a digital partner to Copiax, we were commissioned to build the API for the new version of the app.
How we proceeded
Thanks to the client's thorough preparatory work with a well-considered requirements specification that clearly defined and described the project's requirements, we got off to a good start.
The goal of the app update was to create a smoother experience with more and better features and a more modern design that reflects the website's new design and feel. It also needed to be more helpful and guiding, and users needed to gain a higher degree of self-determination through more app settings.
In the project we worked together with the company Weapp, which built the application's interface that then communicates with the API we at Limetta built. A successful, fun and rewarding collaboration.
Technology
A recurring challenge that Copiax previously had was keeping different source codes and APIs up to date, which had been both costly and demanding. Therefore Copiax wanted a solution to more easily develop the app in the future.
Limetta has developed the API that the app can communicate with to fetch and send information. The API is built on the latest .NET 8 version, which means that technically we are up to date if new features are released that we will then gain access to immediately. It's also better from a security perspective to always build on the latest version.
Solution
The new improved version of the app is both smoother and much more personal. The app gives users the ability to search for and purchase products, get detailed information and manuals for as many as 43,000 security products when they are out in the field. Users can also collect products for specific projects or customers as favorite customer carts to keep track of different jobs or to create a shopping list for later. It is also possible to customize the app for their specific needs.
Here are some of the new features that are part of Limetta's API:
- Seamless login with copiax.se - users can now access their account pages via direct links in the app.
- Improved search function - it is now possible to filter the search results.
- Favorites and favorite customer carts - which are already available on the web are now also available in the app.
- Notifications - it is now possible to send notifications via Umbraco, which was not possible before.
Read more about CopiApp and all the new improved features on the Copiax website.
About Copiax
Copiax is Sweden's largest wholesaler in locks and security with over 100 suppliers and offers around 40,000 products. With a focus on efficient logistics and warehousing solutions, they do everything to simplify everyday life for professional locksmiths, electricians and security installers. Copiax also runs approximately 40 training sessions per year on about sixty occasions around the country with the aim of promoting knowledge transfer and development within the industry.
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