Client case
Framtidsmedia and Story Media get two new websites
Framtidsmedia and Story Media are specialists in business development and sales within the media sector and are experts in content marketing. They came to us because they felt that their existing websites did not reflect their brands and messages the way they wanted
Assignment
The assignment consisted of reviewing their two existing websites and delivering new UX and design that would reflect the respective brands well. In addition to creating a logical content structure, an objective was to develop two new websites with a cool design that would also stand the test of time. The design for both sites should feel creative and be easy to navigate to deliver an inspiring user experience, but did not primarily need to lead to direct conversion
The deliverables for each website consisted of:
- concept development
- visual identity and tone
- wireframes for interaction design
- design language and responsive design
The solution
With two websites and each with its own message in focus, we developed a logical content structure with natural flows for each site. To work as cost-effectively as possible and deliver the greatest possible benefit to the client, we chose to reuse components and page templates and distinguish the websites by creating two different concepts and graphic profiles. A library of separate color codes, fonts and designed components set the tone for the different brands.
To create effective marketing, good content alone is not enough, you must also put it in the right context. We think Framtidsmedia expresses that well through its message “Context is Queen”. But how you convey and build relationships to communicate with your target audience is also crucial. Story media are experts in content marketing and know how powerful storytelling can be and argue that “Every story needs to be told”. We took these two messages to heart and made them our guiding words when developing concepts and design for the respective brands. The messages were strong and powerful, but the existing design didn’t quite live up to what they wanted to convey - and we wanted to change that.
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