Client assignment
Visual identity and user-friendly website for SIFU
We have developed a completely new visual identity and a user-friendly website for SIFU, which is one of Sweden's leading training companies.
The assignment
The assignment was to develop both a visual identity and a cutting-edge website that could present their course offering in a simple way.
The new visual identity was needed when SIFU changed its name from Teknologisk Institut and they saw an opportunity to modernize the look and expression.
The website needed to address many of the wishes and requirements that both SIFU and their customers had. Courses required clearer packaging, and descriptive information about who SIFU are also needed to be presented. We aimed for the website to make it easier for users to find, like and convert.
The assignment also included creating a better user experience, optimized for SEO, and smoother administration. The project involved several of our business areas, such as UX, design, web development, and the development of a visual identity.
The goal was to develop a user-friendly website that in an understandable way could convey both promotional text about courses and information about course dates, costs, agendas and the like. It should also be seamlessly integrated with the learning platform EduAdmin. Another goal was to maintain existing traffic and increase the number of visitors.
How we proceeded
To identify users' needs and the challenges that existed, we relied on statistical analysis and workshop work together with SIFU. By mapping the baseline we could define the highest-priority areas.
We also held in-depth discussions with the provider of the learning platform EduAdmin, which would be used to administer the courses, so we could create a seamless experience for both SIFU and end customers.
Insights from the preparatory work gave us direction and a strong basis for decisions about the site's structure and about what was most important to convey.
We have:
- Conducted thorough needs analyses
- Identified barriers and areas for improvement
- Reviewed user flows
- Improved and simplified the structure
Technology choices
To achieve the goal of a modernized website that is easy to administer, we also needed to focus on a practical and smart content management system, a new CMS (Content Management System).
After our workshop with the administrators, we chose Umbraco, in their cost-effective cloud solution Umbraco Cloud. An easy-to-use and clear system that facilitates content management in an intuitive way.
Umbraco is also adaptable enough to handle the seamless integration with the learning platform in the background so that editors don't have to edit content in multiple places. This provided a practical overview and control in a single location. Furthermore, we could smoothly process course data from the learning platform to optimize it for search engines (SEO) within the site's structure.
The result was a user-friendly and robust system for editors, administrators and developers — not to mention end users. It is an open-source platform that is highly adaptable and has a strong, active developer community that keeps the tools up to date and secure.
The result - a modern and streamlined website
The result of our work is a modernized and streamlined website. Together with a clean logo and design language we have managed to create the feeling SIFU wanted to convey. With an improved structure and simplified flows for administrators, editors and end users alike, it is now easy to find the right information. Through a pleasant and updated design we have created a clear and welcoming experience.
Navigation and structure
To create a logical content structure we have organized and rearranged the site's content. The new navigation gives users a simple overview of content and offerings, while also inspiring and conveying the opportunities SIFU's training can provide. Together with an improved search function we ensure that relevant information reaches the end user at the right time.
Visual identity
The graphic profile was updated in connection with the website design, resulting in the new logo, colours and typefaces that convey a forward-looking spirit, clarity and professionalism. We also aimed to convey trust, knowledge and hope based on SIFU's values. This is a recurring theme across everything from colours, layout and tone to the imagery of people in context.
The chosen typeface, Roboto, is an easy-to-read web font that stands the test of time. The colour palette resulted in a stable and reliable base colour in a timeless, neutral tone. As a complement to the dark blue, light, positive colours are used. In addition, colours in different shades were added to highlight elements such as important calls-to-action.
The new design creates a warm, positive and welcoming feeling while also inspiring and driving conversions.
About SIFU
SIFU is one of Sweden's leading training companies. Their work aims to improve business competitiveness, society's prosperity and people's lives. Their goal is to be the obvious choice for increased skills development.
With hundreds of courses and conferences, SIFU annually contributes to the professional development of many individuals. This makes SIFU one of Sweden's leading training companies within specific industries. They give their course participants valuable knowledge and experience so that your organization can confidently meet the external demands for development and change. SIFU primarily provides training in technology and leadership, societal development, public administration, healthcare and education. Their customers come from both private and public companies, from small to large organizations.
Check out sifu.se
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