Client case
Neuro gets a high-converting website in Umbraco CMS
Neuro issued a request for proposals for the design and development of their new website. The purpose of the website was primarily to help the association grow and gain more donors and members
Neuro's previous site was built on Episerver and contained a lot of information that was scattered and difficult to get an overview of. In connection with the new website they took the opportunity to change the visual identity and brand platform, which was developed by the design agency Bedow. Neuro themselves produced a needs analysis for the project, which was of great help in the UX work
Priority features
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Become a member
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Make one-time donations
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Information pages about various diagnoses and symptoms
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Easily managed and easy-to-navigate pages for local associations
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Accessibility adjustments in accordance with WCAG 2.0
The previous site had a lot of content that was hard to find. Links and teasers led users in circles and there was little space for conversion. Many links also led away from the site to external pages. We started by taking a holistic approach to the structure and content
To be able to keep the relatively tight budget and schedule, we developed a concept based on Neuro's own editors being given a handful of base templates to work from and then a toolkit of different components to use. We avoided designing the layout in a way that, as we know from experience, requires a bit of tweaking and polishing from the frontend developers. This can in turn sometimes demand more from the testing phase, which we avoided with a simpler design to help conserve the project budget
About Neuro
Neuro, formerly called Neuroförbundet, is a non-profit organization that represents people with neurological diagnoses and works for their rights. They also raise funds for research in neurology.
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