Client case
Susegården, redesign in WordPress
Susegården wanted to be perceived as a modern company that is pioneering in its industry. They needed a website that could build relationships, strengthen the Susegården brand and create a digital presence for their customers
The assignment included
Concept, design, development in WordPress
Purpose and Target Audience
Susegården is a family-run business operating in a beautiful setting in Halland, where they have created Sweden's largest shooting school
Their primary target group is sport shooters and hunters in Scandinavia who want to test their limits and develop into better marksmen. Secondarily, customers who host a corporate event or conference at Susegården
Susegården underwent a major digital brand transformation during 2015 when the internet was to become their primary communication channel.
Concept
A large part of the website's concept is to simply communicate Susegården's offerings and what their activities include, such as competitions, corporate events and social activities.
It's important to highlight the instructors who take care of their customers, whether the customer wants to become a better shooter, needs help with servicing, or to adjust their firearm.
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About Susegården
Susegården Shooting School was founded in 1989, when the landowner Carl Tham was left with a quarry that was to be closed down. He considered what the land could be used for and two very different options were discussed: one was Halmstad municipality's landfill and the other was a shooting range. The landfill was for a long time the more attractive option, but when the municipality found a more suitable site for it, the choice fell to trying to establish a shooting range
