Client assignment

Trimb Healthcare - Flexible website in Umbraco CMS

Trimb Healthcare develops and markets pharmaceuticals and healthcare products for consumers. They needed a new digital partner to take overall responsibility for their approximately 200 different websites containing a variety of languages. The assignment involved developing a new platform and creating a base template to quickly and easily set up new websites for new brands.

All of the websites would act as information platforms where the user can find a table of contents, instructions for use and frequently asked questions and answers for the various brands' products. The user should also be able to read more about the different ailments / 'problem areas' to find the right product.

Focus of the project

The expression should convey a sense of trust and professionalism
Create content with a focus on search engine optimization
Both highlight and collect new customer reviews
The user should be assisted in choosing the right product
The platform should support multiple languages

How we went about it

We started by cleaning up the navigation. On some of the client's existing sites they had up to nine items, and the labels in the top navigation were also long. This was because SEO had been prioritized over the user experience.
We reasoned that although SEO drives a large amount of traffic, the user is overwhelmed by impressions, resulting in confusion and a likely drop-off.
Instead, we created clear and distinct entry points to the content. We also shortened the headings so they became even clearer.
In workshops with the client we decided which types of template pages were needed and which brand-specific deviations we needed to put our foot down on.

Design

One of the challenges was to create a design that made it possible for all brands to have an appealing and clear expression, whether it concerns foot care products or foods that counteract high cholesterol. The result ended up in a type of template where we could tailor a final design for each individual brand with a primary color and image approach.

How do we create a design that suits all different brands

Content / Contents Some of the material on the existing websites could be reused, but much needed to be reworked to reach the goals we set together. In the project we delivered a content guideline for how texts should be written, how images should be named, and which formats to use to achieve an optimally converting website. We also provided images and illustrations, and our content activation team worked full-time to add content and build the websites.

Results

Thanks to our base template in Umbraco, it's now super easy to quickly set up a new website for a new brand. Sections that have already been created with content are easy to reuse for efficient editorial work. We also work continuously with Trimb and keep developing new components.

About Trimb

Trimb has a wide range of brands such as Footner, Wartie, Legner, LegActiv, Poxclin, Betavivo and others.

Would you like to know more about how we can help you?

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