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The course is suitable for web editors who create and update content in Episerver CMS

The course covers how to create and design pages with text, links and images. You will also learn how to reuse content elements, e.g. teasers, forms and news listings, and how to structure content for easy navigation. After the course you will be able to manage the basic content on your website without difficulty. The course is held in the latest version of Episerver CMS.

Who should attend?
Web editors who want to learn the basics of editorial work in Episerver CMS

Course length
1 day

Prerequisites
Basic computer skills for word processing and the internet

Agenda

• User interface
• Format and publish content
• Create links
• Add images to pages and blocks
• File management
• Settings for pages and blocks
• Website structure
• Multi-publish and collaborate on content
• Reuse content using blocks
• Forms

The advanced course for editors is suitable for those who are experienced users of Episerver CMS and who need knowledge of more advanced features and possibilities.

Learn how to create advanced multi-step input forms with email notifications. You will also learn how content production can be simplified through workflows and templates for editors. With the Google Analytics add-on for Episerver you can track traffic and find opportunities to improve your content. Based on the statistics you can decide which measures your website requires! With methods and tools such as the self-optimizing block and A/B testing, your visitors can guide content optimization. The course also gives you knowledge of how to work with multiple languages on a website.

Who should attend?
Experienced editors who want to learn more about advanced features in the latest version of Episerver CMS.

Course length
1 day

Prerequisites
We recommend that you have experience working with Episerver CMS websites equivalent to the Basic course for editors.

Course content

• Create forms with Episerver Forms
• Create templates for easier content production
• Set up an approval workflow
• Personalize content for segments in your audiences
• Monitor traffic with Google Analytics for Episerver
• A/B test pages and blocks for optimal user experience
• Increase conversion with the self-optimizing block
• Work with multilingual websites through globalization

This course is suitable for marketers or web editors who want to give their visitors a better web experience. Learn how easy it is to deliver the right message at the right time by creating relevant content for each visitor. During this course you will also learn how to optimize content for increased conversion and visitor engagement. You will also learn how to use Episerver's social media tools to increase traffic and immediately see the results of your social marketing. This is a hands-on course covering the standard features of Episerver CMS including Episerver CMO, Episerver Social Reach and Google Analytics for Episerver Who should attend? Web editors, communications professionals and marketers who want to learn more about improving the web experience for their visitors and getting web content to perform better using Episerver's products Course length 1 day Prerequisites Participants should have prior experience equivalent to the Episerver CMS Basic Course for editors

Course content

• Get found in search engines
  Learn basic search engine optimization.

• Which content do your visitors like best
  Use A/B testing to determine which page version to use. Use built-in tools for automated content optimization.

• Customize your content for different audiences
  With personalization you create relevant content for each visitor.

• Promote your message on social channels
  By communicating with customers where they are, you can increase traffic to your website.

• Follow up on your marketing efforts
  With analytics you gain the basis for the next steps in working with your digital channels.