Infographic, Part 2 of 3: Why you should use it!

We have previously explained what infographics are and the different types that exist. This article is part 2 of 3 in a series on information graphics. If you missed the first part you can find it here. In this part we will go through 5 reasons why you should use infographics

Today we live with an information overload where companies compete to try to capture our attention. To avoid overloading our brains we filter all incoming information. We also have limited patience as recipients. For example, it only takes a few seconds before your visitors decide whether your content is interesting. If nothing quickly manages to catch our interest we move on to the next site. With infographics we can make something complicated understandable and eye-catching.

The growing popularity of information graphics is partly due to the fact that we can process images much faster than text. The ability to effectively visualize data and information will therefore become even more important in the competition for customers' attention. Here we give you 5 reasons to use infographics:

5 reasons to use infographics

1. Captures the visitor's attention

Infographics provide a quick overview and capture the visitor's attention while also arousing curiosity. This, in turn, can make it easier for a visitor to understand and absorb the information, which can make decision-making simpler. Infographics can also place your information in a context that is both unique and eye-catching for the target audience.

2. Make data more comprehensible

With infographics we can make complex information easier to understand. By visualizing everything from numbers and processes to events, we can tell a story, build an information hierarchy, and make it easier for those who want to compare data or see relationships.

3. Informative and trustworthy

Infographics are a useful tool for helping people remember the information they see by creating a visual connection. Often infographics are more informative than photographs and also have high credibility when designed correctly.

4. Shareable on social media

The threshold for sharing infographics is considerably lower than for a longer piece of text. With an infographic the message is clearly summarized at first glance, which makes it easier for your visitors to decide whether they want to share the content. If the infographic can be understood on its own, even outside its context, its shareability also increases

5. Creates dynamics

When reading on the web, people largely scan web pages. By including infographics on an otherwise text-heavy page, you can create dynamism, which can entice your visitors to read on.