Tips

Convert more visitors into customers – 9 useful tips to increase conversions

Are you reaching your customers the way you want? Does your website live up to your customers' expectations? There are many tricks to increase your conversion. As a digital agency we help clients every day to improve the digital customer journey, where conversion and optimization are part of this. Here we share 9 useful tips!

A conversion is about getting visitors to do what you want them to do. It can involve visitors in an online shop buying something, a visitor signing up for a newsletter, filling in a form, or consuming your content. People often talk about driving more traffic to their website. We think more organisations should take care of their existing visitors and actively work on conversion before spending effort on driving more traffic. After all, what good are more visitors if they still don't do what you want? Here are a few basic rules to help you succeed:

1. Make it mobile-friendly

For your visitors to convert, your website must be easy to use, regardless of which device they use. Websites that are not mobile-friendly give an unprofessional impression. Fonts that are too small to read or links and buttons that are impossible to click will cause your users to give up and move on to your competitors.

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2. Highlight what makes your customer offering unique

Focus on benefits for the customer, rather than rattling off every feature of your product/service. Many companies sell their services instead of the actual value and benefits for the customer. Your customers want to know what your product, service or company can do for them specifically. What are your product/service’s benefits or USPs (Unique Selling Point)? What makes your product/service unique? Which part of the USP provides value to your customer? Once you know this, you should present it in a way that is clear and appealing to the customer.

3. Have clear goals and calls-to-action

What do you want your visitors to do on your website? Set clear conversion goals and then consider how you guide your visitors toward that goal. Which goal you choose depends on what is important for your business. Consider whether it is clear enough to visitors where they should click to move forward in the process

A call-to-action is a prompt to take action, something you want your visitors to do. For example "Buy", "Add to cart", "Contact us", "Read more", etc. Present your offer and then prompt action with clear calls-to-action in the form of a button, a form, contact details, or similar. You must guide users correctly by showing visitors what to do and why

4. Make the customer journey easier

Our brain is constantly looking for shortcuts to quickly get from A to B when we need to do something. If we can make the journey from A to B easier for those using our product or service, for example by reducing unnecessary (not necessarily all) friction, they will hopefully feel satisfied and happy. Identify any obstacles and see where your customers get stuck along the way, and make sure to address them in the best possible way. It is only when we know the problems or obstacles that we can do something about them.

Read more about what a customer journey is and how you can work with it

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5. Simplify choice situations

We humans are faced daily with a multitude of choices. That's why it's of course nice when things are easy to do. When it comes to many everyday decisions we don't reason as rationally or consciously as we might like to think. Often our decisions are driven by emotions or made out of habit. If you simplify choice situations you can make it easier for your customers to do the right thing. Find out what triggers and motivates your visitors so you can focus on the right things and simplify and clarify where needed.

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6. Include social proof and increase trust

It's all about earning customers' trust. How can your company show that you're good at what you do or that your products and services meet customers' expectations? Recommendations, references and reviews are examples of how you can win customers' trust and increase conversions. Even if there are a few less favorable reviews, you still demonstrate a transparency that can ultimately be perceived as positive.

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7. Get a good ranking on Google

Being well positioned in search engines like Google can be crucial for whether your customers find you. It is therefore important to secure a good position for relevant keywords. Once you have worked on optimizing the keywords, it is also important to regularly measure and analyze your SEO work so that you can continually improve. There are a number of tools you can use and in our article on SEO you will find more concrete tips.

8. Share your knowledge and expertise

It is more important than ever to continuously update your website with relevant and interesting content that engages your visitors. Good content makes your website attractive both in the eyes of visitors and search engines. If your users like what they read, Google will too. By sharing your knowledge and expertise—for example through worthwhile articles, tips and advice, or guides—you build trust with your customers. This in turn can make them more likely to buy and more interested in returning to your website. Here you can find more useful tips on how to improve your web content.

9 användbara konverteringstips - Gör fler besökare till kunder - Limetta Digitalbyrå

9. Hire an agency for help

Should I hire an agency or assemble my own team? Yes, sometimes it's hard to be self-critical. You can become blind to your own organisation or simply lack the knowledge or resources to actively work on improving the digital customer journey and increasing conversions. Our best tip is to get help from someone who knows how — for example, a digital agency. In our brief template we help you structure and formulate your thoughts for your digital project.