User experience
Accessibility Directive - new law
How the Accessibility Directive affects companies' websites and digital services
Worthwhile tips and articles about user experience - UX and design
We like to share what we've learned and hope to inspire others. Read about, among other things, Design thinking, Above the fold, User research, MLP and much more.
Strategy
Customer onboarding
3 simple tips and 6 effective methods for a better customer experience
user experience
Gamification
Part 1 - What is it and why is it good for the user experience
User experience
Gamification
Part 2 - Start gamifying your digital service
Strategy
The Kano model
Creating a digital solution that exceeds customers' expectations
User experience
Inclusive design
Designing digital experiences for all users
Tips
How to strike a balance between the human and the algorithm
Write for people and search engines – the ultimate SEO balance
User Experience
Minimum Lovable Product (MLP)
How to get users to love a product
Strategy
Benefits of a feasibility study
From vision to reality
User Experience
7 different e-commerce customers and how to get them to convert
How to increase revenue by understanding customers' needs and motivations
User experience
Color psychology
The importance of colors and what to consider when choosing colors for the web
User Experience
8 common design myths
"Users don't scroll and white space is wasted space" We list 8 design myths you should know
User experience
Technological innovation in shoddy packaging astonishes consumers
Technology built on old systems falls flat when it reaches users
I don't see the Swedish text to translate — please paste the content you'd like translated and I will translate it into English in the same tone, avoiding added end punctuation on short headlines
Writing great headlines for the web – 5 effective tips
How do you actually write a good, punchy headline
User Experience
The scarcity effect & FOMO - the fear of missing out on things
We hate losing more than we love winning. 2 effective methods to influence the customer journey and buying behavior
User Experience
6 tips for digital accessibility
Is your website or application accessible to everyone? Here you will find 6 steps to get started with your accessibility adjustments.
User Experience
Microlearning - part 1
Smart ways to break information into smaller parts
User Experience
Microlearning - part 2
5 quick tips for breaking up the content on a website
Tips
Wireframe, design sketch or prototype
What is the difference, really?
WORKING METHODS
Using the Design Thinking method
When we want or need to come up with smart solutions to problems, we use an agile method called Design Thinking.
Tips
9 useful tips to increase conversions
There are many tricks to increase your conversions. Here we share 9 useful tips.
USER EXPERIENCE
Emotional design
How our emotions affect the customer experience
User Experience
How UX benefits your business
4 reasons why good UX should be part of the business strategy
User Experience
Infographic, Part 1 of 3: What is it?
How to use infographics to get a message across and capture your users' attention
User Experience
Infographic, Part 2 of 3: Why you should use it
We list 5 reasons to use infographics
User Experience
Infographic, Part 3 of 3: Good to keep in mind
Some tips for visualizing data using infographics
Working methods
Service design - customer-driven business development
A method for developing competitive services
Strategy
What is a customer journey
What does that mean? How do you map it? What is it used for? We clarify the concept.
Tips
Nudging
Do you want more of your customers to convert? With nudging, you can nudge your customers toward the right decision
I don't see any content to translate. Please paste the Swedish text you want translated and I'll translate it into English in the same tone (omitting end punctuation for short headlines)
High-converting landing pages
What is a landing page and why is it good for SEO? Here you'll find ten smart tips for creating a high-converting landing page
Working methods
A/B testing
How you can increase conversions and make well-informed decisions.
Content
Content Experience
It's not enough just to have good content packaged in good design. What matters is how it's experienced — content experience or "content experience"
Limetta - UX and design
We are proud to offer creative solutions to tricky problems where we help users in the digital world. Our projects vary and can include anything from visual identities, conversion-optimised flows and beautifully designed websites or web apps
