User Experience

How UX benefits your business - 4 reasons you don't want to miss

Did you know that a poor user experience has negative consequences for your business? Here we give you four concrete reasons why good UX should be part of your business strategy.

At Limetta we are passionate about users and user experiences and we are happy to share our knowledge and experience. But before we list all the benefits of UX we want to take a moment to explain what it actually is.

What is UX

UX (user experience) covers knowledge of users' behaviour, web psychology, design patterns, graphic design and business strategy. With UX we can drive growth, build customer loyalty and strengthen brands. But above all it's about making everyday life easier for people and businesses through a good user experience. Often it's about finding a solution to a problem or meeting a need. If applied correctly it can benefit your business and become an important success factor for your company. This is how we at Limetta work with UX and design.

Here are 4 good reasons to invest in UX

1. UX puts the user at the center

Studies have shown that as many as 88% of users are less likely to return to a website after a poor user experience. If you don't give users what they want, they go to competitors. Creating a good user experience is therefore not just a nice extra, it's a necessity. Without a good user experience — no business, quite simply.

As a digital agency we sometimes encounter clients who want a quick fix, a short-term solution to increase the company's sales or conversions. Often it may be someone's idea of what would be good or there are no clear thoughts about what benefit they want to achieve. The problem with short-term solutions is that you risk getting dissatisfied visitors who won't come back. We therefore need to think and act more strategically and long-term. We need to stop starting from ourselves and begin to put the user at the center. Get to know the users — what are their needs, desires and motivations? When you start putting users at the center, you can with the help of UX build a good user experience and, in the long run, a successful business. Read more about how to build competitive digital services.

2. UX is a tool for improvement and development

For someone to want to use your product or service it must meet a need or be a solution to a problem. To succeed in providing a solution to customers' problems means understanding what those problems are. By putting the user at the center you can more easily identify the target group's needs. If you then manage to meet those needs the chance that they will actually want to use the product or service also increases.

Just as your customers' problems change over time your business must also continuously evolve. A website or digital service should be seen as something living, something in constant development. This is where UX design comes into the picture, as a tool or method for developing and improving the digital experience. You may also have heard the term digital transformation in some context. To remain competitive companies must meet customers' changing needs by actively making use of the new conditions that new technology can offer. This is not something that happens automatically; it requires purposeful and strategic decisions.

3. UX makes you competitive

Many of today's digital giants such as Google, Apple and Facebook were not the first to market with their products and services. What they have been successful at, however, is improving the user experience of products that already existed. They have recognized the importance of a good user experience and invested heavily in UX.

In our article ”How to build competitive digital services”, we mention that target audiences will compare your service with all the other services they use. This also includes the big giants. You therefore need to ensure that your service holds up in the competition. UX is a tool to effectively keep pace with competitors, or even stay one step ahead.

In a study conducted by Forrester it was found that for every dollar invested in UX a company can generate up to 100% in ROI

4. UX generates business opportunities

Whether your company chooses to invest in UX or not, customers expect to be met with an intuitive and seamless experience across all channels. Today users have come to expect websites to be responsive, visually appealing and easy to use. They simply expect an excellent user experience. Put another way, if you give visitors a poor user experience you are helping your competitors, and we’d guess that’s not what you want. Companies that don’t keep up with developments or fail to meet users’ needs will fall behind.

A study by Forrester found that for every dollar invested in UX, a company can generate up to 100% in ROI. It also showed that those who invest in UX have been able to reduce their customer acquisition costs, lower their support costs, increase their market share, boost customer loyalty and grow their sales. In its latest report for 2020, Forrester predicts that customer relationships will become even more important in the coming years. Companies will need to create a strategic ecosystem to deliver benefit and value to the customer throughout the entire customer journey. With this in mind, you might ask whether you can really afford to miss out on the business opportunities UX can generate?

How Limetta works with UX

For us as a digital agency, UX design is not only about meeting users' needs. Several of Limetta's business areas go hand in hand. A large part of our work consists of helping our clients with strategy, not least by reaching business goals. By setting impact goals for each project it becomes easier to build a concept and design a solution so that our clients get the maximum benefit from their investment. If we don't do that we will probably solve the wrong problem. UX is therefore closely connected to what the customers or users of your website need and what the business wants to achieve. When we help our clients we therefore define clear strategic goals so that we know where we're headed.

By working user-centered, we use the UX process to identify users' needs and the challenges ahead of us. By forming a picture of the current state, the UX designer develops natural flows so that the website or digital service we build is easy to navigate, inspiring and leads to conversion.