Branding - Varumärke och Budskap - Limetta Digitalbyrå

Our services

Branding & identity

Building a brand is about more than logos and colours — it’s a company’s way of being seen, perceived and felt. We help you create a clear and attractive identity that works across all channels, online as well as offline. A strong brand platform makes it possible to communicate consistently and build long-term loyalty.

Brand platform

We formulate the foundation for your brand – purpose, vision, core values and positioning. The platform serves as a compass for all communication and design, and helps you make strategic decisions that strengthen the brand over time.

Brand Book and Visual Identity

We document guidelines for how the brand should be expressed visually. Logo, color palette, typography and imagery style are combined with practical examples (Do’s and Don’ts) to create recognition and quality at every touchpoint.

Logo and variants
Color palette
Typography
Imagery style
Branding
Examples – Do’s and Don’ts

Style guide

A style guide is a design documentation or a set of standards for how components, for example on a website, should look and function.

Design of presentation pages
Examples of things such as
- Logo
- Colors
- Typography
- Icons and graphics
- Buttons, links, clickable elements
- Forms
- Images
- States / interaction

Design system & UI components

Developing a design system is a smart way to ensure a consistent user experience and branding across all digital channels. We develop design systems that tie together form and function. Here everything is defined from spacing and grid to button styles and interactions – for a cohesive user experience.

Design concept
Design of:
- Buttons
- Forms
- Teasers, listings
- Other UI components
- Spacing and margins – how the components relate to each other

Illustrations & graphics

We create visual elements that make your brand unique and versatile – from iconography and pictograms to infographics and decorative patterns. Design that tells a story, simplifies and reinforces messages. The graphics can be used both digitally and in print.

Icons
Pictograms
Infographics
Patterns

Templates for communication

Having a consistent look in everything that communicates externally is important for maintaining the brand experience. We create ready-made templates for PowerPoint, Word, email signatures and printed materials. This makes it easy for the whole organization to work consistently with the brand in all contexts.