Our services
Data measurement & analysis
With conversion optimization we help you keep more of your visitors on the site and get them to convert. Every project is unique, so we tailor the conversion optimization to the conditions of your website or application.
Conversion is about getting your visitors to perform an action, to do something you want them to do on your website or app. This can, for example, involve completing a purchase, getting in touch, subscribing to a newsletter, requesting a quote or consuming content. Conversion optimization means optimizing various elements to improve the user experience, get more conversions and thereby increase the conversion rate. It can involve small, simple but effective measures such as creating clear calls-to-action, producing relevant content or simplifying flows – but also reviewing the entire customer journey. By increasing the conversion rate, which is a measure of the proportion of visitors who perform the desired behavior, we can measure the success and impact of the efforts.
With conversion optimization we can:
- Get more visitors to become customers
- Improve the user experience
- Increase the conversion rate
- Get to know the users
- Optimize digital services
- Get visitors to return
Web analytics
Our experts begin by conducting a UX review of your existing service. Here we identify shortcomings and improvement measures based on known user behaviour together with our knowledge and expertise. Analysis of visitors' interactions with your digital service through Google Analytics and Hotjar gives us further insight into the challenges and opportunities.
- UX review
- Analysis in Google Analytics & Hotjar
- Report with recommendations
Define goals
Through workshops we work together with you to review how your business operates, what goals you have today and what potential new opportunities lie ahead. Based on those goals we can then suggest a number of measures. The measures we present are the ones we believe will give you the most benefit, value and impact to reach where you want to go. Sometimes that may mean proposing simpler measures that you can implement yourselves, in other cases a larger rework is needed, and we are then happy to be your digital partner
- Workshop
- Define business goals and metrics
- Action list
User testing and interviews
User tests or interviews with customers and visitors give us in-depth information about their needs, motivations and how well your website meets those needs. We have the opportunity to ask follow-up questions to really get answers to why they do what they do, and what can make them more satisfied and returning customers.
- User tests
- Interviews
- Insights report
Conversion-
optimization
Conversion is about turning a website's visitors into customers. By optimizing conversion we can continuously increase the chances that more visitors become customers. We want to influence their behavior.
- Web analytics
- User research and testing
- UX and design
- UX copy and content optimization
- A/B testing
A/B tests
With the help of A/B tests we can pit two design variants against each other and see which performs best. It can give clear answers about what works and what doesn't on your site. Sometimes it's enough to adjust a wording, the placement of a button or change the color or image of an element.
- Design of variants
- A/B test where two variants are pitted against each other
- Analysis of results
SEO - keyword analysis
Search engine optimization (SEO) can increase the opportunities to drive traffic and gain new potential customers. There is therefore significant business value in investing in your SEO. To rank well and be visible in search engines you need to work actively on your optimization. If you are not visible right away, there is a high risk that you won't be found. What are the most important keywords? What does the long-term strategy look like? What should be prioritized? These are questions you need to find answers to
We help you with:
- Keyword analysis - optimizing keywords
- On-page SEO - optimize content (Title, Meta Description, H1 and URL)
- SEO strategy - the long-term plan (what should be optimized and prioritized)
Technical SEO
With technical SEO you primarily work with source code, load times, rendering optimization and features for describing data in a structured way. Pages need to load quickly, be mobile-friendly and be free from JavaScript errors, broken links or incorrect markup
We help you with
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Review and optimize code
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Implement a CDN (content delivery network)
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Training in technical SEO
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Governance documents and guidelines
