Our services

Digital strategy and concept

Digitalization enables new services, products and ways of working. Consumers' buying behavior and expectations are constantly changing and companies must adapt their business models and communication strategies to avoid being overtaken

To succeed in a change project, a clear and well-thought-out plan is needed, a digital strategy. You need to know what the purpose is, what conditions exist and what you want to achieve. The plan actually generates real business value when it is based on data and facts and not just guesses

Pre-study and requirements specification

A pre-study is carried out to establish the prerequisites for an upcoming project. We look at the project's scope, the current situation, how the content can be structured and the mapping of needs. In a pre-study we research to gather facts and analyse to answer questions and clarify concepts. This is an important part of a digital strategy.

Define the project based on business goals and metrics
Identification of requirements
Overall technical architecture and choice of technology
Budget and timeline

Visitor and website analysis

We always put the end user at the center of our analysis, because their experience is crucial to a project’s success. A poor user experience undermines every other business goal the project may have.

Overarching analysis - we review the client’s business, goals, target audiences, customer journeys, and competitors.
User experience analysis - we identify user needs and pain points, and explore user behavior through tools such as Google Analytics and Hotjar (which tracks how visitors navigate a website). When needed, we also conduct user tests to validate or challenge our assumptions.
Current state analysis – we review the existing solution to identify deficiencies or potential improvements, e.g. load times, SEO, and packaging of services.
Technical analysis - we identify the editors' needs, look at which integrations need to be made, map existing or new requests for technical features, and review security requirements, performance requirements and the handling of personal data.

Digital strategy

A digital strategy is a guiding plan based on analysis and insights. It should serve the business and contribute to increased growth.

From our analysis we have identified a number of areas that need reviewing. This may include a need for a new design, a new technical platform, or new ways for users to perform tasks.

The digital strategy helps us place these activities in a larger context that is an extension of the client's overall business goals. It can involve increasing sales, raising service quality, increasing product awareness, establishing a presence in new markets, or gaining market share and strengthening the brand through innovation.

Plan for the outcome of the analysis
Prioritize functionality based on key flows and goal achievement
Description of WHAT should be delivered and WHY

Concept and idea as part of a digital strategy

With a digital strategy, we define what should be delivered and why. A concept describes how it should be solved. When working with concepts, we develop solutions and ideas to ensure that everything we do in the project aligns with the strategy, which is the plan for achieving the goals.

In concept work, we include all parameters that underpin the project: defined goals, technical prerequisites, identified needs, user scenarios, competitive positioning, and brand expression. We then use these insights and ideas to shape the concept.

The user experience is often central, as it determines whether the concept will succeed:

How should the design be shaped?
What should the flows in different user scenarios look like?
How should the technology be structured and operate?

AI strategy – from potential to plan

AI is rapidly changing how companies work, communicate and create value. We help you develop an AI strategy that is anchored in your business goals and built on real needs – not hype.

We identify where AI can deliver the greatest value in your organization, from more efficient internal processes to entirely new customer experiences. Together we prioritize initiatives and create a clear plan for how the technology should be implemented in a secure, scalable and business-driven way.

A well-thought-out AI strategy gives you: