Design and UX

What is UX and design?

UX stands for user experience and is about everything a user encounters digitally. The experience is often crucial to whether users like, use, convert or even return. Is the content relevant? Appealing? Quickly accessible? All of these parameters are important in the user experience and lay the foundation for our solution.

The user in focus

Designing digital services and user experiences that people like is largely about understanding how they think, feel and act. By getting to know the users and finding out how a product or service is actually used, we can create an optimal experience with the greatest possible benefit.

With UX and design we can

• Get to know the users
• Drive growth, build customer loyalty and strengthen brands
• Guide users correctly and increase conversion
• Reach strategic business goals
• Get satisfied returning customers
• Create competitive advantages

Needs & analysis

When we start a project we begin by familiarising ourselves with the client's challenge. We map the users' needs, behaviours and motivations. We find out what the user flows look like and how your service is actually used. This can for example be done through analyses, user tests, interviews or observations.

By describing a number of user scenarios, where we define the user's needs and challenges when they use a digital service, it becomes easier to see opportunities that can improve that experience.

• Workshops
• Target audience analysis
• Personas
• User scenarios

UX & interaction design

As soon as the analysis work has been completed and the scope has been defined, it's time for the concept work. The concept or proposed solution is the idea of how we will achieve the goals. The concept then forms the basis for the design work

We work with digital design where the experience is the focus. With natural flows we ensure that the website is easy to navigate and inspiring and that it leads to conversion. By removing unnecessary friction we want to create a comfortable experience that is so intuitive it hardly registers. The goal is for the design to enhance the experience without getting in the way

• Idea and concept
• Content structure and wireframes
• User experience and interaction

Design

Once the structure is in place, the concept takes shape through visual design. Our art directors craft designs that guide users naturally and intuitively. We make sure that colors, tone of voice, and imagery work in harmony to inspire action and drive conversion. To create a truly unique experience, the website must reflect your brand, build recognition, and stand out from the competition.

• Design sketches
• Design language
• Accessibility adaptations
• Brand and visual identity

Usability tests

Our approach is iterative and the design is initially visualized in wireframes that are continuously tested.

Through user testing we can find out whether visitors locate relevant content, what works well and what needs to be improved. By testing our concepts and ideas as early as possible in the process we ensure that we work cost-effectively.

• User testing
• Graphic prototype