WORKING METHODS
Using the Design Thinking method
When we want or need to come up with smart solutions to problems, we use an agile method called Design Thinking.
Our services
Design and UX
UX and design are about making everyday life easier for people and companies with a good user experience
Needs & analysis
When we start a project we begin by familiarising ourselves with the client's challenge. We map the users' needs, behaviours and motivations. We find out what the user flows look like and how your service is actually used. This can for example be done through analyses, user tests, interviews or observations.
By describing a number of user scenarios, where we define the user's needs and challenges when they use a digital service, it becomes easier to see opportunities that can improve that experience.
- Workshops
- Target audience analysis
- Personas
- User scenarios
UX & interaction design
As soon as the analysis work has been completed and the scope has been defined, it's time for the concept work. The concept or proposed solution is the idea of how we will achieve the goals. The concept then forms the basis for the design work
We work with digital design where the experience is the focus. With natural flows we ensure that the website is easy to navigate and inspiring and that it leads to conversion. By removing unnecessary friction we want to create a comfortable experience that is so intuitive it hardly registers. The goal is for the design to enhance the experience without getting in the way
- Idea and concept
- Content structure and wireframes
- User experience and interaction
“Very good at keeping a user perspective, modern and functional design and insanely great quality in their deliveries.”
Usability tests
Our approach is iterative and the design is initially visualized in wireframes that are continuously tested.
Through user testing we can find out whether visitors locate relevant content, what works well and what needs to be improved. By testing our concepts and ideas as early as possible in the process we ensure that we work cost-effectively.
- User testing
- Graphic prototype
Design
Once the structure is in place, the concept takes shape through visual design. Our art directors craft designs that guide users naturally and intuitively. We make sure that colors, tone of voice, and imagery work in harmony to inspire action and drive conversion. To create a truly unique experience, the website must reflect your brand, build recognition, and stand out from the competition.
- Design sketches
- Design language
- Accessibility adaptations
- Brand and visual identity
