Client case

Allabolag.se - concept, UX and design

Allabolag has a highly visited web service that lists information about companies in Sweden, such as revenue, annual results and board members. The primary target group uses Allabolag's services in their daily work The search function, which is the main tool, was already easy to use; however, the amount of information felt hard to get an overview of and the flows were clunky. User tests also showed that few people knew Allabolag offered additional paid services, which needed to be clarified and made more prominent Allabolag wanted - Users should discover more content - Increase brand awareness - More monthly transactions - Increase purchases of the UC seal The challenge A major challenge was to build a clear, easy-to-navigate page that works well responsively. We also needed to develop a smart concept to address the ad formats and page views